MK Allure / FOSSIL
Asked by FOSSIL to design a collection of 8 watches for Summer 2015. Within the project, I was in charge of brand research, the concept development, ideation, 3-D modeling and prototyping.
18-31 year old woman.
“Trend-savy and tantalizingly beautiful, the luxurious American woman sets off on a relaxing journey across the ocean, adding sleek, sophisticated accents to her iconic style.”
RESEARCH AND INSPIRATION
Understanding the brand, researching competitors and the industry but also what influences people to want to be luxurious. We wanted to create a summer collection of luxury that could be afforded by anyone inspired by the summer weather, popular destination and luxurious lifestyles.
Over 120 sketches of concepts were presented to FOSSIL for direction of what was working and what styles fit the brand the most. 40 were selected for further detail ideation and modeling.
Narrowed down to 20 watches to 3D model and show variations of material and color along more details.
3D Printed, sanded, painted and assembled the 8 final models in real scale.